2008 Lifetime Award Recipient
Malcom Smith Motorsports
For more than 40 years, Malcolm Smith's name has been synonymous with the motorsports industry. A world champion racer, Malcolm and his wife Joyce have built a number of successful businesses. Starting with a motorcycle store in 1967 and establishing Malcolm Smith Racing Products in 1971 as one of the earliest motorcycle parts and riding gear distributors in the country, Malcolm become one of the first professional athletes to build a business brand around his professional vocation after being featured in the 1971 film, On Any For more than 40 years, Malcolm Smith's name has been synonymous with the motorsports industry. A world champion racer, Malcolm has built a number of successful businesses based on his passion for motorcycles and racing.
Starting with his motorcycle store in 1967 and establishing Malcolm Smith Racing Products in 1971 as one of the earliest motorcycle parts and riding gear distributors in the country, Malcolm become one of the first professional athletes to build a business brand around his professional vocation after being featured in the 1971 film, On Any Sunday.
But Malcom's journey has not been alone. In partnership with his wife Joyce, they've combined a shared passion for motorsports and dedication to business and teamwork that has helped them thrive and grow over the years despite the usual business challenges.
After years of business success, Malcolm and Joyce have made sure to give back to the community, creating a unique Foundation that assists children in Mexico, where Malcolm originally gained fame as a racer in the Baja 1000.
Despite the challenges of owning and operating multiple businesses including their motorsports store, off-road adventures company, real estate ventures, and a nonprofit organization, Malcolm and Joyce have made sure to keep their business ventures ahead of the curve.
With an impressive record of achievement and longevity, Malcolm and Joyce have found the key to success as a couple and a business that we can all learn from - working hard and having fun!